Good thing it’s nearly 2AM and I just had a 117 calorie slice of bread with lurpack (lurpak?) and a bowl of special k with skimmed milk.
this is after having had 2 salads, a slice of toast, a pan seared tuna steak, pineapple, a popsicle, 2 eggs, yogurt, and a kiwi over the course of my day.
Nothing particularly bad for me, but I feel like such a binger. :(
I’m researching a marketing/consumer behavior assignment and would like to make a claim regarding market segmentation and gender roles.
So, first, does anyone know of any sort of business journal or article or statistical study that talks about market segmentation and gender roles?
Second, does anyone have any thoughts on the subject? How do you think marketing has changed with the evolution of gender roles in the US/UK?